Sybase IQ can offer significant performance and total cost of ownership advantages over traditional products for query-intensive computing requirements.-
Philip Howard

Sybase IQ is a column-based relational database that has been designed specifically for analytics and business intelligence applications. It can offer a number of very significant advantages within a data warehousing environment, including performance, scalability and cost of ownership benefits when compared to conventional approaches. Although the product has broad applicability, the company targets three primary markets:

Read the complete document by dowloading the below attached pdf .